Our Mission Statement

Our strategy is to treat each customer as a business partner, not a sales transaction. Our vision encompasses combining our quality technical repair services with our various selling segments and, when necessary, providing loaner equipment and offering FREE professional training and support with each sale. Our goal is to bring actual cost savings and value to our customers via new equipment recommendations and economical repair services, no hidden evaluation fees, reduce the overall cost of ownership, and provide our customers with no non-sense real-time value.

We are committed to providing the highest quality standards in the industry, a commitment to quality that has been recognized time and time again by both our repair and sales clients. Our well-trained, well-supervised, highly motivated staff, our ability to provide quick turnaround, state-of-the-art technology, and stringent quality control procedures continue to set Tracer Electronics apart from other service repair centers and distributors. As a result, we will not offer our customers new products that do not meet our high-quality standards.

To continue our growth over the next several years and beyond, we must look ahead and understand the trends and forces that will shape our business in the future economic environment and move swiftly to prepare for what's to come. Simply put, we must get ready for tomorrow today. Our "Vision" creates a long-term destination for our business model and customer expectations. It provides actual cost savings for our business partners. It provides a clear path to where we want to go and how we plan to get there.

We offer 198+ years of industry experience and 93+ years of combined experience with repairs of Pipe and Cable Locators, GPR carts, Metal Detectors, Water Leak Detectors, Cable Fault Locators, Pipe Inspection Video Camera Systems, Ferromagnetic Locators, Fusing Irons, and other instruments vital to the underground utility industry.

We also offer 105+ years of combined experience selling to utility-based industries. We know our customer's needs, and we understand just how important excellence in service & support can be for their daily success. We are committed to bringing excellence each time we have an opportunity to work for our customers.

In this new post-pandemic economic era, many companies have downsized on-site visits and product training seminars while increasing prices and reducing inventory. Our business model fills the void vacated by today’s manufacturers and provides our customers with industry-leading sales, service, support, and on-site training.

At Tracer Electronics, we promise to offer our customers the best products with the best value. We only provide the products that can meet our stringent quality and high service standards and must be affordable and priced fair in the marketplace. If a product can not be repaired by our state-of-the-art service center or provide actual cost savings and value to our customers, we will not sell it.