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Our Mission Statement

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Mission Statement

  • To treat our customers like business partners, not a sales transaction.
  • To provide the best and most economical repair and training services to the marketplace.
  • To provide the best available products in the market to our customer base.
  • We are constantly evaluating new products in the marketplace, so our customers can depend on us to provide them with the best performance and affordability choices.
  • We only sell products that we can fully service, repair, and calibrate. This policy helps eliminate unnecessary equipment downtime, therefore dramatically reducing the cost of ownership for our customers.
  • To create value and make a difference for our customer's bottom lines.
  • Our customers always come first.

Our Values

  • Our strategy is to treat each customer as a business partner, not a sales transaction. Our vision encompasses combining our quality technical repair services with our various selling segments, and when necessary, providing loaner equipment and offering FREE professional training and support with each sale. Our goal is to bring actual cost savings and value to our customers via new equipment purchases, economical repair services (no evaluation fees), reduce the overall cost of ownership, and provide our customers with real-time value.

Our Quality

  • We are committed to providing the highest quality standards in the industry, a commitment to quality that has been recognized time and time again by both our repair and sales clients. Our well-trained, well-supervised, highly motivated staff, our ability to provide quick turnaround, state-of-the-art technology, and stringent quality control procedures continue to set Tracer Electronics apart from other service repair centers and distributors. We will not offer our customers new products that do not meet our high-quality standards.

Our Vision

  • To continue our growth over the next several years and beyond, we must look ahead and understand the trends and forces that will shape our business in the future economic environment and move swiftly to prepare for what's to come. Simply put, we must get ready for tomorrow today. Our "Vision" creates a long-term destination for our business model and customer expectations. It provides actual cost savings for our business partners. It provides a clear path to where we want to go and how we get there.

Our Experience

We offer 60+ years of combined experience with repairs of Pipe and Cable Locators, GPR carts, Metal Detectors, Water Leak Detectors, Cable Fault Locators, Pipe Inspection Video Camera Systems, Ferromagnetic Locators, Fusing Irons, and other instruments vital to the underground utility industry.

We also offer 75+ years of combined experience selling to utility-based industries. We know what our customer's needs are, and we understand just how important excellence in service & support can be for their daily success. We are committed to bringing excellence each time we have an opportunity to work for our customers.

Our Promise

In this new economic era, many companies have downsized and reduced customer services, increased prices, reduced on-site visits, and product training. Our business model fills the void vacated by today’s manufacturers and provides our customers with industry-leading sales, service, support, and training.

At Tracer Electronics, we promise to offer our customers the best products with the best value. Simply put, we only provide the products that can meet our stringent quality and high service standards and must be affordable and priced fair in the marketplace. If a product can not be repaired by our state-of-the-art service center or provide actual cost savings and value to our customers, we will not sell it.

My Image
Our Mission Statement